Why is facial recognition important?
Today, facial recognition is more of a concern than ever. Previous historical events have led to a rapid increase in facial recognition investment.
Given the global COVID-19 pandemic, we might expect more investment in biometric technologies such as facial recognition. Given the extremely contagious nature of COVID-19, we take contactless interactions very seriously.
The primary use of facial recognition technology remains a security solution. Facial recognition is considered to be one of the most accurate and easiest ways to establish personal identity in a wide range of fields.
The benefits of facial recognition
(1) Improve public safety
Law enforcement is one of the most important industries, and the use of facial recognition technology enables security and police organizations to process images and videos from a variety of sources, such as body-worn, smartphones, and in-vehicle camera systems, to identify people of interest in real-time quickly and efficiently people to conduct investigations, thereby speeding up investigations.
(2) Aviation and transportation
The transportation and aviation industry has been one of the industries most affected by the global COVID-19 pandemic, and if fully operational, we should expect many changes in the way people are handled on all vehicles. Facial recognition is already used in the airline industry to enable fast, accurate authentication at every stage of a passenger’s journey, including check-in, bag drop, security, retail transactions and boarding queues. Upon arrival, facial recognition technology makes the immigration and baggage claim process more efficient and less unpleasant.
(3) Access and Authentication
The need for fast, contactless access and authentication technologies will only increase. Many current identity and access management systems now use biometrics for more accurate authentication, a trend expected to accelerate in 2021 and beyond. Whether it’s granting individuals access to certain parts of a company or, from an IT perspective, granting access to specific files and databases, facial recognition can provide a fast, accurate and, crucially, frictionless solution. Businesses are also implementing facial recognition technology for time and attendance systems to prevent time fraud and improve security for employees entering and leaving the office.
(4) Retail
The retail sector is expected to undergo dramatic changes in the next few years, and face-swiping payments are expected to be rolled out globally. In the retail industry, facial recognition is used to speed up theft and fraud investigations, as well as analyze footage from numerous sources to identify individuals of interest. Additionally, it is used to identify consumers in loyalty programs and provide personalized levels of care, as well as increase the speed of in-store payment transactions, resulting in a better customer experience.
(5) Faster processing and seamless integration
Whether you plan to incorporate facial recognition into the transportation industry, aviation, commerce, or as a security solution, one of the main benefits of any organization is the speed at which identities are processed using facial recognition. Additionally, facial recognition technology integrates well with a plethora of different technologies, especially security software. The low cost of incorporating facial recognition into current security systems creates a win-win situation as organizations seek frictionless solutions post-COVID.
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